Make the most of six plus one (plus).

Make the most of six plus one (plus)

NHS England has urged the health service to focus on ‘six plus one’ digital priorities – with additional ‘must dos’ in its recovery and winter planning guidance. This creates an important opportunity for health tech suppliers – so you need to be ready to make the most of it. Mark Venables explains how. At the […]

The power of emotional storytelling in health tech marketing: building lasting connections

The power of emotional storytelling in health tech marketing: building lasting connections

In the world of health tech marketing, connecting deeply with the audience is vital for success. Among the various techniques that drive engagement and leave a lasting impression, emotional storytelling stands out as a powerful tool. By weaving authentic and emotionally charged narratives, health tech companies can establish strong bonds with their target audience, making […]

NHS 75: The future is here, it just needs to be evenly distributed

Mark Venables, chief executive of Highland Marketing, argues the NHS’ struggles to adopt EPRs has disguised success in other areas, and now’s the time to level up innovation. The NHS has arrived at its 75th anniversary facing bigger challenges than it has faced since its inception. It’s true that founder Nye Bevan faced a huge […]

Unlocking impactful psychology of colour in design: exploring colour theory

In the rapidly evolving online world of health tech, where user experience (UX) is paramount, understanding the psychology of colour in design becomes crucial. Colour has the power to evoke emotions, influence perceptions, and drive user engagement. In this article, we will delve deep into the realm of colour psychology in the context of the […]

Create a winning health tech marketing strategy

How to create a winning marketing strategy for health tech companies in the UK

Amidst the landscape of health tech marketing, a well-crafted strategy holds the key to success for companies seeking to excel in the UK market. As the demand for innovative healthcare solutions surges, a compelling marketing approach becomes imperative to captivate healthcare providers, patients, and key stakeholders. In this article, we explore the intricacies of forging […]

What’s the value of marketing?

Some people think marketing effectiveness equals number of prospects reached divided by money spent. That’s too simplistic, especially when you’re taking a subtle message to sophisticated people. Highland Marketing founder, Mark Venables, considers a better way to judge marketing value. A tale of two webinars. Take two webinars. One, organised by a well-connected specialist agency […]

Mastering the 6 Ps of marketing in the health tech industry

Thriving in health tech: unleashing the power of the 6 Ps of marketing

In the fast-paced world of health tech, effective marketing is essential for driving growth and making a lasting impact. By applying the 6 Ps of marketing, health tech companies in the UK can craft strategic and impactful campaigns that resonate with their target audience. In this article, we will explore the 6 Ps of marketing […]

Getting started with marketing

You’ve got an innovative and excellent product, so why aren’t NHS influencers and decision makers talking about it? Dr. Alastair Kirby is an Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network (KSS AHSN). In this blog, he reflects on what marketing is, and why it matters just as much for start-ups, […]

Getting traction for an international product in the NHS

You know you’ve got a great health tech product and you’re looking for international opportunities. So how do you break into the UK market? Highland Marketing CEO, Mark Venables, looks at options and explains why you need a partner for success. The NHS is an innovative organisation and regularly scans the international scene for new […]

Working with an NHS in crisis: health tech in 2023

In January, Highland Marketing co-founders Mark and Susan Venables looked at the trends that would shape digital health in 2023. Half-way through the year, they revisit their predictions, and consider what they mean for marketing, PR and communications this autumn and winter. In January, we said: It can be difficult to make predictions for the […]

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