IT’s time to go sailing
Highland Marketing has stepped up as the communications and PR partner for the Moore Blatch Silicon Cup Regatta. But why should tech companies want to take part in a sailing event? Committee member Justin Langford...
Awards entries: why enter?
Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019, run by the Health Tech Newspaper. North Tees and Hartlepool NHS Foundation Trust won the ‘impact’ category of last year’s awards; and...
Awards entries: top tips to impress the judges
Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019. And that got us thinking: what makes a good entry? Lyn Whitfield, who has sat on many judging panels, gives her top...
Be careful what you claim in PR
Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...
#Purgethepager, policy and PR
Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact. When Matt Hancock announced a ban...
Highland Marketing on the high seas
Highland Marketing chief executive Mark Venables took part in last year’s Moore Blatch Silicon Cup Regatta; and came out bruised but exhilarated. He explains why businesses should be interested in taking part in the IT...
I want to tell you a story…
In the second of his blogs on how to write effective content for healthcare PR campaigns, Matthew D’Arcy passes on some tips for finding a compelling story. In my first blog post on running a...
Think like a journalist
In the first of a new series of blogs, content and communications lead Matthew D’Arcy reflects on what makes healthcare PR campaigns successful. “Think about your audience” is a pretty basic rule for any piece...
Doing Sudoku
In the last of her blogs on how marketing and PR can support sales activity, Becky Mellor explains why an effective campaign is like Sudoku: you can’t just rely on one square for the answer,...
Foot on the accelerator
In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor talks to Highland Marketing chief executive Mark Venables about the role of sales acceleration. What is it, how does...
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