The Labour Party’s annual conference called for a cash injection for the NHS this winter, and an end to private finance initiative contracts. Meanwhile, think-tanks issued more warnings on the impact of reducing hospital bed numbers and Brexit. But at the UK Health Show, presenters outlined practical steps that are being taken by the NHS to digitise and improve patient care. Implementing major technology projects in the health service depends critically on communicating the benefits to staff; and in this week’s Highland Marketing blog, account executive Dariusz Kasparek outlines some examples of innovative communications that have led to success.
Healthcare Roundup 29 September 2017
