Telling stories

Highland Marketing understands  how to create stories that prove the value of your products and services.

PR and media placement

We will help identify what you need to say, who you need to talk to, and make it happen.

Case studies, opinion pieces and blogs

We create compelling content that gains widespread coverage across major industry channels.

Webinars and roundtables

We’re skilled in delivering webinars and roundtables that deliver your messages to relevant audiences.

Check out our library of previous projects.

Print design

From concept to execution, we ensure every flyer, brochure, leaflet and mailer communicates clearly and reinforces your value proposition.

Video production

Starting by understanding your message and target audience, we create informative and engaging video content.

Check out our library of previous video projects.

Public affairs

We’re well connected and understand how to get your message to policy makers and influences.

Utilising a full range of PR and marketing services to create and tell a compelling story, the team developed excellent relationships with our customers to bring the best of their work to light.
Donald Kennedy
Donald Kennedy
Managing Director, Patientrack
Digital care plans in NHS: Coordinate My Care success
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
C2-Ai raises awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
Evolving health tech marketing: Clinisys & Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Overcoming NHS market entry challenges: Parsek's inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Coordinate My Care and the impact of thought-leadership
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
Innovative marketing technologies to invest in for 2024
Blog
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
LinkedIn content mastery: from strategy to success
Blog
LinkedIn content mastery: from strategy to success
Blog
It’s budget planning time: don’t panic, focus…
Healthcare technology marketing - from B2B to B2C
Blog
Healthcare technology marketing: How to go from B2B to B2C
Drip, drip, drop - the importance of your content plan
Blog
Drip, drip, drop
Master your marketing to power your healthtech start-up
Blog
Getting started with marketing
Blog
Avoiding PR blah: achieving PR hoorah!
I want to tell you a story -  running successful PR campaigns
Blog
I want to tell you a story…
Leveraging user testimonials in health tech marketing
Blog
Leveraging user testimonials in health tech marketing
The power of emotional storytelling in health tech marketing
Blog
The power of emotional storytelling in health tech marketing: building lasting connections
Health tech marketing - get it right, but get it done
Blog
Get it right, but get it done
Selling into the NHS: the right approach matters
Blog
Selling into the NHS; it’s not about luck, it’s about having the right approach
Five healthcare PR lessons from the political parties
Blog
Five healthcare PR lessons from the political parties
How to create a winning health tech marketing strategy
Blog
How to create a winning marketing strategy for health tech companies in the UK
Raising awareness in health tech
Blog
Raising awareness   
Sales acceleration in health tech - foot on the accelerator
Blog
Foot on the accelerator
Establishing your voice: steps to become a thought leader
Blog
Establishing your voice: steps to become a health tech thought leader
Targeting the right audience in healthcare marketing
Blog
Targeting the right audience in healthcare marketing
A multichannel approach: diversifying your marketing budget
Blog
The multichannel approach: diversifying your health tech marketing budget for 2024
Marketing ROI digital vs traditional in health tech for 2024
Blog
The ROI of digital vs. traditional marketing in health tech for 2024
Getting it right #3 – Positioning
Blog
Getting it right – Positioning
Maximising outcomes with agency and in-house synergy
Blog
Maximising outcomes with agency and in-house synergy
Blog
Getting it right – Webinars
The power of video marketing for health tech
Blog
The power of video marketing for health tech
Blog
Allocating your 2024 healthcare marketing budget: a comprehensive guide
How marketing and PR can support health tech sales activity
Blog
How marketing and PR can support health tech sales activity
Blog
Getting traction for an international product in the NHS
Deep dive into messaging - are you delivering the right messages?
Blog
Are you delivering the right messages?
Blog
Be careful what you claim in PR
Think like a journalist - successful healthcare PR campaigns
Blog
Think like a journalist
Blog
What’s the value of marketing?
Mastering the 6 Ps of marketing in the health tech industry
Blog
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Content marketing strategies for health tech providers
Blog
Content marketing strategies for health tech providers