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Unlock your health
tech marketing
potential
Strategise, optimise, and maximise ROI for 2024
Start your journey today
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Make the most of
six plus one (plus)
NHS England has urged the health service to focus on
‘six plus one’ digital priorities – with additional ‘must dos’
in its recovery and winter planning guidance.
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Building a
healthy reputation
Highland Marketing provides communications services
fit for purpose in uncertain times.
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Making the news?
Highland Marketing clients set the agenda in broadcast news.
Dignio coverage SilverCloud Healthcare coverage
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Valued by our clients
Our clients give Highland Marketing an exception Net
Promoter Score of +72, showing we make a big contribution.
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Can tech help achieve
NHS net zero?
Susan Venables, co-founder and client services director at
Highland Marketing reviews the NHS target for net zero.
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Need to know
what’s happening?
Highland Marketing’s expert team brings you
the latest from health tech and beyond.
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Tech communications for health:

Driven by expertise and experience, we build healthy reputations.

Analysing markets

Understanding market drivers, policy and influencers.

Building brands

Creating messages, corporate identity, and brand campaigns that position you as the ideal partner.

Telling stories

Crafting content that proves the value of your products and services.

Accelerating sales

Connecting with people who make decisions about your products and services.

Our work

Overcoming NHS market entry challenges: Parsek's inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
Evolving health tech marketing: Clinisys & Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Digital care plans in NHS: Coordinate My Care success
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Read more client success stories

Our insights

Balancing in-house vs. marketing agency efforts
Blog
Balancing in-house vs. marketing agency efforts: budgeting for 2024
Autumn Statement 2023 - budget backgrounder
Commentary and analysis
Budget backgrounder – constant, short-term financial pressure impacts the NHS and its capacity for innovation
Ten years of underinvestment impacts the NHS
Commentary and analysis
Budget backgrounder – ten years of underinvestment impacts the NHS and its deployment of technology
A multichannel approach: diversifying your marketing budget
Blog
The multichannel approach: diversifying your health tech marketing budget for 2024
Securing the health tech profession of the future
Commentary and analysis
Securing the health tech profession of the future
Innovative marketing technologies to invest in for 2024
Blog
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Read more industry insights from our archive