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Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international health tech organisations, built over 20 years.
 
Drop us a line to find out how our research, content, PR, marketing and sales acceleration services can support your health tech business, or call us now on +44 (0)208 103 1010.
 
Get our Healthcare Roundup in your inbox every Friday, with an essential summary of the week’s NHS and health tech news, and original analysis, interviews and blog posts from our expert team.
 

Highland Marketing Blog Chancellor Rishi Sunak delivered both a Budget and a comprehensive spending review on Wednesday. Health and social care have a much better idea of what their revenue and capital budgets will look like over the next three-years as a result; and there was a headline-grabbing £2.1 billion for tech. Lyn Whitfield looks through the red book and sums up the reaction. The Autumn Budget and the CSR: the morning after the day before Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services

Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Orion Health

Case Studies
Talking PR with Katy Brooks from Orion Health
New Zealand health software company builds brand awareness in the UK
Latest media releases
Release iconCambridgeshire and Peterborough to build shared care record with Orion HealthRelease iconOrion Health supports Professional Record Standards Body partnership scheme
Read more

CliniSys

Latest media releases
Release iconScarborough Hull York Pathology Service plans CliniSys LIMS and ICE deploymentsRelease iconOne Dorset pathologists ‘go above and beyond’ for big-bang deployment of CliniSys WinPath Enterprise
Read more

Sectra

Latest media releases
Release iconBarts Health and Sectra start digital pathology programme for three million peopleRelease iconScans in vans, 5G, AI, COVID… are we set for a quantum leap in...
Read more

Alcidion

Case Study
How Alcidion found its market in the UK for a new kind of health tech
Latest media releases
Release iconNHS trusts in Teesside and Kent deploy smart IT to further improve patient safety...Release iconBurton hospital to avoid discharge delays with patient flow technology
Read more

CommonTime

Case Studies
CommonTime and the value of research driven PR
NHS & public sector sales acceleration success for mobile applications solutions provider
Latest media releases
Release iconRevealed: NHS trusts not discouraging WhatsApp, Facebook Messenger and other consumer appsRelease iconNHS staff punished as 500,000 rely on WhatsApp, Facebook Messenger and other apps
Read more

Coordinate My Care

Case Studies
Digital plans for end of life and urgent care: How NHS Coordinate My Care reached out to the public
Coordinate My Care and the impact of thought-leadership campaigns
Latest media releases
Release iconNew NHS online care plan gives chronically ill patients and those who are dying...Release iconFirst Patient Multi-disciplinary Digital Care Plan in the World Highly Commended in Prestigious Awards
Read more
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Healthcare Roundup 3 December 2021
The government published its much-delayed social care white paper to almost universal disappointment. Experts agreed that while its ten-year vision is good, there isn’t nearly enough money to realise it, or to address the immediate crisis in the...
Healthcare Roundup 25 November 2021
It was the end of the road for NHSX and NHS Digital as Laura Wade Gery’s review of NHS technology was finally published and the government accepted her recommendation to roll the two bodies into NHS England. Reaction...
Healthcare Roundup 19 November 2021
Ambulance trust leaders tried to focus on attention on the harm caused by long ambulance handover delays, and management bodies renewed their calls for the government to try and prevent the collapse of social care this winter. In...

“In the week since the #WadeGeryReview of #NHS #data #digital and #tech was published, our advisory board has been t… https://t.co/ctD5BSngCC”
about 6 hours ago
“The government finally published its #socialcare white paper and our advisory board considered the implications of… https://t.co/2o8IFMSUYK”
about 6 hours ago
“Dublin's Tallaght University Hospital @wearetuhf upgrades #pathology system with @CliniSysGroup @MSC_Ireland #ICE f… https://t.co/VcimuwBcXg”
1 day ago
“The government has published its much delayed, long-awaited, white paper on #SocialCare. Ten year vision, three yea… https://t.co/7K0ufqBYYK”
2 days ago
“Turn to page 52 of the latest @ehealthmgmt journal to read thoughts from Dr Meetali Kakad, chief medical officer… https://t.co/1OPWbl25fl”
2 days ago
“The merger of @NHSX and @NHSDigital into @NHSEngland's transformation directorate could align policy, delivery and… https://t.co/OSVvjC1x3x”
3 days ago
“We're all still digesting the news that @NHSEngland is going to incorporate @NHSX and @NHSDigital into its transfor… https://t.co/rDZGoFMVGj”
3 days ago
“We are finally starting to see #NHS trusts reach Level 7 on the @HIMSS #EMRAM maturity model. Great to see… https://t.co/UjEgFHanzM”
3 days ago
“Will the establishment of integrated care systems be delayed? @HSJnews surfaces speculation that the late running h… https://t.co/uOjewWE0Cx”
3 days ago
“Please help and retweet: @HamerKev, one of the guys behind @Mymedrecord in Southampton, is doing an MBA. He needs p… https://t.co/UYNuYc4yfM”
4 days ago

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Blog, analysis and interviews

All change for NHSE, X and D

What will be the impact of the latest changes at the top of NHS IT, and the decision to merge NHSX and NHS Digital into a new NHS England transformation directorate? The Highland Marketing advisory...

Highland Marketing advisory board: EPR debate

Digitising hospitals was the focus of NHS IT policy for twenty years. The job is still unfinished: so what are the options for trusts – and the integrated care systems that are planned to take...

Cop26 shows it’s time for health tech to act on climate change

The NHS has already made a commitment to become the first net zero health and care system in the world. It’s time for digital health vendors to think about their role – and to be...

The Autumn Budget and the CSR: the morning after the day before

Chancellor Rishi Sunak delivered both a Budget and a comprehensive spending review on Wednesday. Health and social care have a much better idea of what their revenue and capital budgets will look like over the...

A spending review to back health tech innovation?

Chancellor Rishi Sunak will be back at the dispatch box next week to tell public services what they’ll have to spend over the next three years. The NHS already knows its revenue limit; but think-tanks...

One Epic to rule them all?

In the first week of October, digitalhealth.net published an interesting op-ed. Long-standing editor Jon Hoeksma asked if NHS England was thinking of doing a national deal with Epic for a single electronic patient record. “Rumours...
Highland Marketing PR Wire

Tech helps GPs reduce diabetes and stroke incidence through improved antipsychotic prescribing

Highland Marketing First Databank Europe release - 9 November 2021
 New AHSN analysis of how NHS primary care prescribers use medicines optimisation solution FDB OptimiseRx, shows substantial clinical benefits and financial impact around reducing antipsychotic medicines for at risk patients. A return of £1.20 for every £1 invested was calculated from the impact of just three of more than 4,800 prescribing messages.
Coverage: mobihealthnewsHealth Tech World

Barts Health and Sectra start digital pathology programme for three million people

Highland Marketing Sectra release - 2 November 2021
 A programme to modernise pathology services, enhance patient diagnoses and speed up turnaround times has begun at Barts Health NHS Trust. The initiative will improve clinical collaboration, build foundations for the introduction of AI, and harness data to support life sciences and clinical research.
Coverage: Clinical Services JournalHealth Tech World

WiFi SPARK parent company acquires Hospedia with plan to transform bedside terminals

Highland Marketing WiFi SPARK release - 2 November 2021
 Leading Wi-Fi and entertainment provider to shift business model for terminals away from ‘patient pays’. ‘Free at the point of use’ model will include free SPARK Media entertainment for patients and additional upgrade could enable trust IT system access for clinicians
Coverage: Healthcare NewsdeskBDaily
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