Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world
Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

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We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Brilliant news @VisionableG 👏👏 https://t.co/PpHzAIcdAh
Bobby Zarr ⁦@ancilesolutions⁩, ⁦@DerekAHarley⁩ & Jack Van De Langenberg ⁦@ETZnl⁩ talk on the critical subject of tr… https://t.co/8uWqpCYS0o
.⁦@Anniecoops⁩ ⁦@Ethicalhealthuk⁩ chats to ⁦@kwodavid⁩ on the ⁦@ancilesolutions⁩ webinar on how training #clinicalhttps://t.co/rY3lD2MVzl
“This year’s Silicon Cup will be a particularly good opportunity for participants to network, socialise and bond as… https://t.co/tjhtcSr9L2
“Optimising patient flow and bed occupancy is key to improving the patient experience, providing cost savings, and… https://t.co/4v2faYG0i6
Over the past two decades the Moore Barlow Silicon Cup Regatta has raised more than £1m for charity. To join the ev… https://t.co/yKEU2lVIR2
The #NHS #DataStrategy is about to be published by @NHSX. @MattHancock is doing the morning press round and pushing… https://t.co/BYyjUnC9Z9
“Take me back to the water.” Read why we got involved with @TheSiliconCup regatta and see how to join the event on… https://t.co/CZw2vkL8r5
#HealthTech in the Healthcare Roundup newsletter: #NHS #data strategy next week; #CIOs left off ICS NHS body boards… https://t.co/JMmCqwuPgI
It wasn't Manchester or Liverpool but it was @NHSConfed annual conference this week. We have a summary of the key… https://t.co/8arzDKuYtf

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Blog, analysis and interviews

A huge task ahead: @NHSConfed #NHSReset

This year’s NHS Confederation conference saw health and care leaders facing up to a huge agenda: more Covid on top of a recovery programme and a shift to integrated care. The big questions: will the...

Take me back to the ocean

After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...

The impact of Covid on health tech: one year on

The Highland Marketing advisory board held two discussions of the impact of the Covid-19 pandemic on the adoption of healthcare technology in 2020. A year on, it asked whether there was “no going back”; or...

Reset your communications for the post-Covid era

The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director...

HealthChat with Roy Lilley and Andreas Haimbock-Tichy

Andreas Haimbock-Tichy is the director of ecosystems at IBM, chair of the health and social care council at techUK, and a non-executive director of Dorset HealthCare University NHS Foundation Trust. So, when he took the...

HM interview: Scottish Care – Overcoming the acute design problem for social care and tech

Scotland’s technology provision for social care must be different in design to health, and it must be designed around people rather than organisations, Scottish Care’s Dr Donald Macaskill and Dr Tara French tell Highland Marketing’s...
Highland Marketing PR Wire

Orion Health solutions listed on latest NHS London Procurement Partnership framework

Highland Marketing Orion Health release - 10 June 2021
NHS organisations given flexible route to access the latest shared care record, patient portal and AI technology

All4Health&Care new name for Tech4CV19 to reflect updated focus

Highland Marketing All4Health&Care release - 8 June 2021
New identity and logo unveiled to promote online community’s new presence on FutureNHS collaboration platform

Sailing regatta resumes in The Solent

Highland Marketing Silicon Cup release - 28 May 2021
An annual sailing event hosted by technology experts is back on the water following a year missed due to Covid-19. The Moore Barlow Silicon Cup Regatta will take place in September, raising money for charities that help young people and sailing fans.

GP use of tech helps prevent prescribing harm while saving NHS hundreds of millions

Highland Marketing First Databank Europe release - 27 May 2021
Academic analysis shows primary care prescribers have been preventing adverse drug reactions, harm and hospital admissions through safer prescribing, after using prescribing tech. The company behind the system also reveals that GPs have helped save hundreds of millions of pounds.

The NHS AI iceberg: below the surface

Highland Marketing Sectra release - 4 May 2021
Designing the future of healthcare could become everyone’s responsibility. Making that happen will require a new education focus around artificial intelligence for healthcare professionals and patients, write Jane Rendall and Rachel Dunscombe.