About us
Contact us
Newsletter
Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international health tech organisations, built over 20 years.
 
Drop us a line to find out how our research, content, PR, marketing and sales acceleration services can support your health tech business, or call us now on +44 (0)208 103 1010.
 
Get our Healthcare Roundup in your inbox every Friday, with an essential summary of the week’s NHS and health tech news, and original analysis, interviews and blog posts from our expert team.
 

Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services

Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Sectra

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
Latest media releases
Release iconSenior nurse adds to clinical expertise for Alcidion UK teamRelease iconWhat we still need to use AI safely and quickly in the healthcare
Read more

Visionable

Latest media releases
Release iconVISIONABLE APPOINTS FIRST CCO FOLLOWING RAPID GROWTH IN 2020Release iconVisionable renews its commitment to connecting hospital patients with their loved ones
Read more

Alcidion

Latest media releases
Release iconEast Lancashire signs deal for early warning technology from AlcidionRelease iconAlcidion expands partnership with NextGate to UK market
Read more

CliniSys

Latest media releases
Release iconCliniSys Group creates single brand for UK and EuropeRelease iconCliniSys launches laboratory information management system for genomic laboratories
Read more

Ancile

Case Studies
A bespoke webinar drives sales leads for ANCILE Solutions’ UK launch of its uPerform platform for healthcare
How Highland Marketing helped ANCILE Solutions to break into the UK health tech market
Latest media releases
Release iconElisabeth-TweeSteden Hospital selects uPerform to provide in-application training for their EHRRelease iconLearning platform to improve health tech user adoption launches in UK
Read more

Orion Health

Case Studies
Talking PR with Katy Brooks from Orion Health
New Zealand health software company builds brand awareness in the UK
Latest media releases
Release iconJoined Up Care Derbyshire starts shared care record journey with Orion HealthRelease iconOrion Health secures place on emerging tech framework
Read more
Sign up for our newsletter
Healthcare Roundup 16 April 2021
More experts concluded that Covid-19 is spread through the air and not surfaces, with significant implications for the ventilation of buildings as UK governments start to lift lockdown restrictions. Waiting lists in England rose again, as the impact...
Healthcare Roundup 9 April
The government announced that the NHS Covid-19 app would be updated on 12 April, as non-essential shops, gyms and outdoor hospitality reopens. Meanwhile, debate continued over the desirability of introducing ‘vaccine passports’, with civil liberties groups warning they...
Healthcare Roundup 1 April 2021
The whole of the NHS in England is now covered by an integrated care system as of this week. The development comes as Boris Johnson announced a new Office for Health Promotion, and as leadership developments have been...

“#Covid19 and #NHS news in the Healthcare Roundup newsletter: more confirmation the #pandemic is air born;… https://t.co/ixLtJlkUGg”
about 18 hours ago
“Today @VisionableG feature on @healthtechworld alongside the East of England Stroke #Telemedicine Partnership with… https://t.co/BYwpfYGFKR”
2 days ago
“Well done @C2AI1! https://t.co/XWDCobVEpo”
2 days ago
“It's the end of the week already, so we're loading up our Healthcare Roundup #newsletter with all the #NHS and… https://t.co/W8SYrsdL4y”
2 days ago
“It’s the last day of #HTNNow, and although there aren’t any webinars today, from midday @health1tech will be showin… https://t.co/Giq5jS4ziZ”
2 days ago
“Quite a complex @health1tech #HTNNow session, but @kwodavid argues that #ICSs looking for an electronic patient rec… https://t.co/N3MwetrSxl”
3 days ago
“Last #HTNNow session of the day! What kind of #IT strategies should #ICSs be pursuing? What is the role of #EPRs?… https://t.co/aR6UQ3KPee”
3 days ago
“.@Lloyd_Humph @SilverCloudH:'We need to reach people quicker and earlier to help stop the descent from poor wellbei… https://t.co/nhqg8jKlAc”
3 days ago
“Jane Scarborough from @connectnotts says #innovation is so fast in the #digitalpatient space that it's hard to keep… https://t.co/699ghEpYTe”
3 days ago
“A unique integration between the #NHSApp and @patientsco is enabling @Connectnotts to offer citizens a one stop… https://t.co/qGsej1tOIx”
3 days ago

Follow us on Twitter
Blog, analysis and interviews

Digital Health ReWired, rewired

The big health tech show of the year moved online for the first time, running dozens of keynotes, roundtables, and lightening talk video presentations over five-days. Lyn Whitfield dipped in and out of the highlights, to take...

Budget analysis: all hat and no rabbit

Chancellor Rishi Sunak delivered a Budget last week that was widely trailed in slick videos released on social media. Unfortunately, it did not impress NHS think-tanks and unions, who were hoping for a recovery plan and action...

HealthChat with Jon Hoeksma

Roy Lilley’s latest interviewee was the editor of digitalhealth.net. The two feisty performers covered a lot of ground, from the National Programme for IT to the likely fate of NHSX. Highland Marketing listened in.   Jon Hoeksma...

HM interview: Jane Brightman – ‘Please don’t let social care get left behind on tech’

The pandemic has advanced tech for social care and momentum is building for integration and information sharing. But there is still a lot to do, says Jane Brightman at the newly named Institute of Health and Social Care Management....

Matthew Gould: September is only the first chapter for shared care records

The chief executive of NHSX told delegates to the IHSCM’s Integrated Care Conference what to expect as shared care records become mandatory in 2021. Matthew D’Arcy reports.   A momentary glance at NHSX’s website tells you the organisation’s mission within seconds:...

Interview: Tom Russell and Leontina Postelnicu from techUK

TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems...
Highland Marketing PR Wire

Covid-19 patients’ mental health and wellbeing low enough to require depression

Highland Marketing SilverCloud Health release - 8 April 2021
 SilverCloud Health offers free digital therapy, “Space from Covid”, backed by senior NHS leaders to help UK patients recover from mental challenges of pandemic. Tackling sleep issues, stress, grief and loss, money worries and mindfulness assessment, says new data
Coverage: Health Technology NewspaperNursing Standard

FDA grants Oxehealth Vital Signs De Novo clearance; Oxehealth launches in the US

Highland Marketing Oxehealth release - 30 March 2021
 Vision-based patient monitoring and management company will focus on skilled nursing facilities, where its technology service can help clinicians deliver safer, higher quality and more efficient care
Coverage: Medical Device News MagazineFierce Biotech

CliniSys Group creates single brand for UK and Europe

Highland Marketing CliniSys release - 25 March 2021
 New identity for CliniSys and MIPS is launched with refreshed logo and updated website
Coverage: Hospital HubPathology in Practice

East Lancashire signs deal for early warning technology from Alcidion

Highland Marketing Alcidion release - 24 March 2021
 East Lancashire Hospitals NHS Trust is to work with smart health tech provider Alcidion to provide vital tools to help thousands of staff enhance patient safety.
Coverage: Building Better HealthcareLancashire Telegraph

Elisabeth-TweeSteden Hospital selects uPerform to provide in-application training for their EHR

Highland Marketing Ancile release - 9 March 2021
 uPerform supports healthcare organizations' hybrid learning strategy with digital training and support available to the entire clinical workforce, through integration with Epic.
Coverage: Healthcare in EuropeLondon News Today

Joined Up Care Derbyshire starts shared care record journey with Orion Health

Highland Marketing Orion Health release - 1 March 2021
 Integrated care system sets ambitious targets to go-live with a new shared care record in March and deliver the government’s minimum viable solution by September
Coverage: Business in the MidlandsHealthcare Newsdesk
top