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Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international health tech organisations, built over 20 years.
 
Drop us a line to find out how our research, content, PR, marketing and sales acceleration services can support your health tech business, or call us now on +44 (0)208 103 1010.
 
Get our Healthcare Roundup in your inbox every Friday, with an essential summary of the week’s NHS and health tech news, and original analysis, interviews and blog posts from our expert team.
 

Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Highland Marketing Blog Interview: Will Smart The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its NHS installed base and discusses what the future holds for healthcare technology. Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 It’s going to be quite a handover… It’s going to be quite a handover… Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should – mean for health tech. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Take me back to the ocean After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat out this September. Take me back to the ocean Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services

Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Orion Health

Case Studies
Talking PR with Katy Brooks from Orion Health
New Zealand health software company builds brand awareness in the UK
Latest media releases
Release iconOrion Health supports Professional Record Standards Body partnership schemeRelease iconHampshire and the Isle of Wight’s Care and Health Information Exchange completes move to...
Read more

Alcidion

Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion
Case Study
How Alcidion found its market in the UK for a new kind of health tech
Latest media releases
Release iconAlcidion acquires UK patient flow software company ExtraMedRelease iconEast Lancashire signs deal for early warning technology from Alcidion
Read more

CliniSys

Latest media releases
Release iconNorthumbria Healthcare picks CliniSys to modernise laboratory processes within a wider digital strategyRelease iconNational Virus Reference Laboratory (NVRL) moves Covid-19 testing onto WinPath Enterprise
Read more

SilverCloud Health

Latest media releases
Release iconCovid-19 patients’ mental health and wellbeing low enough to require depressionRelease iconDepression in teenagers prompts pioneering digital mental health therapy approach
Read more

Sectra

Latest media releases
Release iconScans in vans, 5G, AI, COVID… are we set for a quantum leap in...Release iconThe NHS AI iceberg: below the surface
Read more

CommonTime

Case Studies
CommonTime and the value of research driven PR
NHS & public sector sales acceleration success for mobile applications solutions provider
Latest media releases
Release iconRevealed: NHS trusts not discouraging WhatsApp, Facebook Messenger and other consumer appsRelease iconNHS staff punished as 500,000 rely on WhatsApp, Facebook Messenger and other apps
Read more
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Healthcare Roundup 24 September 2021
The NHS appeared to be heading into an autumn crisis, with hospitals and ambulances in Northern Ireland, Wales and Scotland calling on the army to provide additional medics and drivers as they looked to cope with the kind of...
Healthcare Roundup 17 September 2021
As more English hospitals moved to Opel 4 or ‘black alert’ and Covid-19 hospitalisations and deaths ticked up again, prime minister Boris Johnson unveiled his Plan A for controlling the pandemic this autumn. Plan A is to keep...
Healthcare Roundup 10 September 2021
Really, there was only one thing in the news this week, and that was prime minister Boris Johnson’s decision to introduce a new tax, initially via an increase in National Insurance contributions, to fund the NHS and, eventually,...

“#NHS news in this week's Healthcare Roundup. It might be #autumn, but hospitals and ambulances are already seeing… https://t.co/jvpe8xtAoI”
about 5 hours ago
“It's starting to feel like #autumn in the morning, but it's already #winter in the #NHS. This week's Healthcare Rou… https://t.co/JLWlVbbL0h”
about 5 hours ago
“.@OrionHealthEMEA commitment to open #systems and #standards in drive to #ICS shared care records. Working with… https://t.co/9b5IhvqQFg”
about 7 hours ago
“Matthew Chase, #CTO of @fujitsu_uk's healthcare team, tells @digitalhealth2 that while government and #NHS central… https://t.co/aHaBp71nWz”
1 day ago
“Where is the #NHS on #CloudFirst? @digitalhealth2 has been asking the experts, including Matthew Chase of… https://t.co/hoWEMkz37V”
1 day ago
“.@CliniSysGroup chosen by @NorthumbriaNHS to deploy #WinPath #Enterprise #LIMS as heart of #digital #pathology syst… https://t.co/EsGDaktpFu”
2 days ago
“Wow, amazing advisory board session with so much discussed on the future of #DigitalHealth with insight & intellige… https://t.co/5ackFl5Of6”
2 days ago
“What makes a good #NHS #CIO? Interesting debate at our advisory board meeting ⁦@AdeByrne⁩ ⁦@NeilPerryNHS⁩ ⁦… https://t.co/cCIrK9oBX6”
2 days ago
“Our advisory board back with insightful session from 3 great #NHS #CIOs ⁦@AdeByrne⁩ ⁦@NeilPerryNHS⁩ ⁦@MartinJSadler… https://t.co/jmWMbE2VwW”
2 days ago
“A whole #HTNnow sesh distilled into three, handy messages. @ardengem's totally top tips for developing a summary ca… https://t.co/4veY1TjzOe”
2 days ago
“Lots of great lessons learned about developing a complex shared care record from @ardengem on their #HTNnow webinar… https://t.co/vmuIc7NKDE”
2 days ago

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Blog, analysis and interviews

What does good look like and who pays for what

The NHS digital agency, NHSX, has published its digital health baseline and funding documents held up by Covid-19 and a change of health and care secretary. Lyn Whitfield looks through them and sums up the...

Health Chat with Roy Lilley and Sir Simon Stevens

The outgoing chief executive of NHS England spoke to Roy Lilley in his regular interview slot for the Institute of Health and Social Care Management. The wide-ranging discussion covered the Covid-19 pandemic, the NHS Long...

Interview: Will Smart

The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its...

It’s going to be quite a handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should –...

A huge task ahead: @NHSConfed #NHSReset

This year’s NHS Confederation conference saw health and care leaders facing up to a huge agenda: more Covid on top of a recovery programme and a shift to integrated care. The big questions: will the...

Take me back to the ocean

After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...
Highland Marketing PR Wire

Orion Health supports Professional Record Standards Body partnership scheme

Highland Marketing Orion Health release - 21 September 2021
 Leading shared care record and population health management provider to become ‘quality partner’ and early adopter for assessment against the core information standard  
Coverage: Health Tech World

Northumbria Healthcare picks CliniSys to modernise laboratory processes within a wider digital strategy

Highland Marketing CliniSys release - 20 September 2021
 Innovative trust will deploy WinPath Enterprise as a hosted solution and use the implementation to create clinical pathways in which diagnostics play a full role in safe and efficient patient management
Coverage: The Journal of mHealthBuilding Better Healthcare

App launched in multiple languages to help patients manage long-term conditions

Highland Marketing Health Fabric release - 17 September 2021
 Health Fabric’s Unity app will guide patients through care plans with support from their GP and is available in 15 languages.
Coverage: Digital Health NewsHealth Tech World

Scans in vans, 5G, AI, COVID… are we set for a quantum leap in taking diagnostics to patients?

Highland Marketing Sectra release - 9 September 2021
 Technological advances, the need to level-up access to services, and a new willingness to do things out of hospital might now see the NHS rapidly and permanently un-constrain the geography of its diagnostic services, write Jane Rendall and Rachel Dunscombe.
Coverage: The Journal of mHealthDigital Health

National Virus Reference Laboratory (NVRL) moves Covid-19 testing onto WinPath Enterprise

Highland Marketing CliniSys release - 12 August 2021
 Ireland’s leading medical virology laboratory works with Medical Supply Company (MSC), CliniSys, and the Health Service Executive (HSE) to deploy the modern laboratory information system at Backweston Laboratory Campus
Coverage: Med-Tech InnovationTechCentral.ie

New staff reflective gardens and free media services for patients at UHNM

Highland Marketing WiFi SPARK release - 4 August 2021
 Patients at the University Hospitals of North Midlands NHS Trust can access free media services, and staff can now spend breaks in a reflective garden with a ‘memory tree’, paid for by the trust’s charity. Awareness of the charity and its aims are being promoted on the homepage of the SPARK Media platform by WiFi SPARK.
Coverage: NR Times
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