Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world
Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Mike Entwistle of @GemservHealth talks to @VerdictUK on digital plans for the new Princess Alexandra Hospital… https://t.co/y5GuUY3KaN
Looks like @NHSEngland chief operating officer Amanda Pritchard is going to be the organisation's new chief executi… https://t.co/lBkBioky7k
Matthew Chase #CTO #healthcare @fujitsu_uk discusses how a second draft of the #NHSX data strategy should expand on… https://t.co/XH6hGKIVHA
What is the solution to the #NHS being asked to do more? “IT leaders need to take a holistic approach. Find a partn… https://t.co/KlumQh4UuE
What is the advice to his successor asks the audience to @NHSEngland CEO Sir Simon Stevens on this evenings… https://t.co/ZvCEIXA3k9
Sir Simon Stevens, how do you solve problems in #socialcare asks @RoyLilley? Fewer binary decisions, e.g choice bet… https://t.co/3JNRouXqXQ
We're tuned in for the @IHM_tweets #HealthChat with Sir Simon Stevens @NHSEngland CEO & @RoyLilley - who else is li… https://t.co/6H3bzAhnWb
#NHS trusts can’t run faster so it’s time for IT to work smarter. Read why @fujitsu_uk head of healthcare… https://t.co/1tv8l8xgSO
“I’m pleased to say that the Silicon Cup should be back to its old self this year. It’s an outdoor event, so there… https://t.co/SxRYPiV0iu

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Blog, analysis and interviews

Interview: Will Smart

The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its...

It’s going to be quite a handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should –...

A huge task ahead: @NHSConfed #NHSReset

This year’s NHS Confederation conference saw health and care leaders facing up to a huge agenda: more Covid on top of a recovery programme and a shift to integrated care. The big questions: will the...

Take me back to the ocean

After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat...

The impact of Covid on health tech: one year on

The Highland Marketing advisory board held two discussions of the impact of the Covid-19 pandemic on the adoption of healthcare technology in 2020. A year on, it asked whether there was “no going back”; or...

Reset your communications for the post-Covid era

The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director...
Highland Marketing PR Wire

Hampshire and the Isle of Wight’s Care and Health Information Exchange completes move to Orion Health platform

Highland Marketing Orion Health release - 26 July 2021
One of the oldest and most extensive shared care records in England is now looking forward to the next chapter in its development to support patients across Hampshire and the Isle of Wight

Fujitsu announces support of AWS for Health initiative.

Highland Marketing Fujitsu Health release - 22 July 2021
Global systems integrator brings Epic in the Cloud to NHS trusts and UK healthcare organisations. Unique offer created to deliver a smoother, faster electronic patient record implementation, with easier consumption of Epic upgrades, and maximum efficiencies for customers

Gemserv Health helps Liverpool Women’s to protect its network with a modern, software defined segmentation approach

Highland Marketing Gemserv release - 5 July 2021
Specialist trust uses Guardicore Centra Security Platform to protect servers running legacy operating systems. Proof of concept and roll-out at the trust is part of a wider cyber security programme run by Gemserv Health for the Cheshire and Merseyside Health and Care Partnership.

Scottish health and care professionals given access to COVID-19 vaccine status through Orion Health Shared Care Record

Highland Marketing Orion Health release - 28 June 2021
Project commissioned by the Scottish Government enables health and care professionals to access vaccine information held in a National Clinical Data Store through the Shared Care Record.

Orion Health solutions listed on latest NHS London Procurement Partnership framework

Highland Marketing Orion Health release - 10 June 2021
NHS organisations given flexible route to access the latest shared care record, patient portal and AI technology

All4Health&Care new name for Tech4CV19 to reflect updated focus

Highland Marketing All4Health&Care release - 8 June 2021
New identity and logo unveiled to promote online community’s new presence on FutureNHS collaboration platform
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