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Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international health tech organisations, built over 21 years.
 
Drop us a line to find out how our research, content, PR, marketing and sales acceleration services can support your health tech business, or call us now on +44 (0)208 103 1010.
 
Get our Healthcare Roundup in your inbox every Friday, with an essential summary of the week’s NHS and health tech news, and original analysis, interviews and blog posts from our expert team.
 

When things go wrong, good communications can get you back on track. When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating in a crisis. Crisis, what crisis? Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Health tech communications for innovators: driven by expertise and experience, we build healthy reputations

Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Orion Health

Case Studies
Talking PR with Katy Brooks from Orion Health
New Zealand health software company builds brand awareness in the UK
Latest media releases
Release iconOrion Health appoints new global chief executiveRelease iconAccess to the Care and Health Information Exchange delivers benefits for care homes in...
Read more

Sectra

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
Latest media releases
Release iconNorthern Ireland launches digital health diagnostics programmeRelease iconWest Midlands to digitally transform cancer diagnosis across 17 trusts following digital pathology go-live...
Read more

X-on

Case Study
Talking marketing with X-on marketing director Paul Heeren
Latest media releases
Release icon‘Our plan for patients’ is also a plan for GPsRelease iconX-on launches Phonebar to bring telecoms to the desktop
Read more

Alcidion

Case Study
How Alcidion found its market in the UK for a new kind of health tech
Latest media releases
Release iconSouth Tees reaches e-prescribing milestone in EPR journey, with Alcidion and Better MedsRelease iconInteroperability with open standards: let’s kindle a debate about FHIR
Read more

C2-Ai

Latest media releases
Release iconDr Mike Roberts joins health analytics provider C2-Ai as medical directorRelease iconNHS trust dramatically reduces acute kidney injury, with help from AI
Read more

CommonTime

Case Studies
CommonTime and the value of research driven PR
NHS & public sector sales acceleration success for mobile applications solutions provider
Latest media releases
Release iconRevealed: NHS trusts not discouraging WhatsApp, Facebook Messenger and other consumer appsRelease iconNHS staff punished as 500,000 rely on WhatsApp, Facebook Messenger and other apps
Read more
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Healthcare Roundup 25 November 2022
Ministers in Scotland were forced to deny reports that NHS leaders are considering a two-tier health service in which the wealthy pay for treatment. The NHS in Scotland remains under huge pressure, which was exemplified by the decision...
Healthcare Roundup 11 November 2022
One hundred and thirty NHS organisations could see their nurses strike before Christmas, after a ballot by the Royal College of Nursing delivered a mandate for industrial action over pay. UNISON and Unite are also balloting. Between them,...
Healthcare Roundup 4 November 2022
NHS England chief executive Amanda Pritchard told the King’s Fund’s annual conference that the NHS is facing a tougher time than it did during Covid. Steve Brine, the Conservative MP for Winchester and Chandler’s Ford, became chair of...

“#HealthTech news in the Healthcare Roundup digest: @DHCWales launches #NHS Wales App in beta; body worn cameras in… https://t.co/FlYQMnrphw”
about 15 hours ago
“Read ⁦@BBHAwards⁩ ⁦⁦⁦@AnnMarieCannaby⁩, senior #NHS nurse & member @BTBusiness Health Clinical Advisory Board, arti… https://t.co/Ytl8m4V7oU”
1 day ago
“Busy week @HighlandMarktng onboarding new clients with #branding #messaging workshops, finalising creation of two c… https://t.co/h9lmZRjnSA”
1 day ago
“#NHS news in the Healthcare Roundup digest: #Scottish ministers reject 'two-tier' #health service, but take control… https://t.co/W0QaBIZVe3”
1 day ago
“Lots of news from #NHS #Scotland in this week's Healthcare Roundup digest of the policy and market intel you need t… https://t.co/T1kZ3Xs1xN”
2 days ago
“The #ClimateEmergency is a #Health emergency. More than 20,000 people died across Europe as a result of this year's… https://t.co/tTJm5g4ls2”
3 days ago
“We would like to wish all our US clients, prospects and friends a very #HappyThanksgiving2022. https://t.co/vuo4i0HTzx”
3 days ago
“Recruitment is underway for a new #NHS #CIO, following Simon Bolton's announcement that he will be leaving when… https://t.co/gX2XRGtuTx”
4 days ago
“As the #costoflivingcrisis is deepened by #austerity2.0, the #NHS is piloting a scheme to pay the energy bills of p… https://t.co/YzpVNSqLzZ”
4 days ago
“Find out more about the work @SectraNews are doing in #NorthernIreland with their new software system #NIPACS+… https://t.co/ljWTc6aGxM”
4 days ago
“Thank you @healthtechworld for publishing @AnnMarieCannaby's thoughts on why co-creation is key in ensuring that… https://t.co/OaJqt2vQsl”
5 days ago
“#HealthTech news: @DHSCgovuk expand #GP access to #cancer testing; @nottmhospitals and @SFHFT take #maternity notes… https://t.co/nZpbhDeoVL”
1 week ago

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Blog, analysis and interviews

Highland Marketing advisory board: “The NHS digital funding hokey cokey”

At its autumn meeting, our panel of NHS IT and industry experts discussed health and care funding against a backdrop of huge political uncertainty. In these circumstances, money for IT programmes is often put into...

Crisis, what crisis? When things go wrong, good communications can get you back on track

When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating...

HETT 2022: There may be trouble, ahead

This year’s Healthcare Efficiency Through Technology took place against a backdrop of economic turmoil and NHS reorganisation that could impact health and care’s ability to adopt many of the exciting new ideas on show. Highland...

Is health tech boring? Not with the right communications…

Highland Marketing co-founders Mark and Susan Venables have been working with health tech for a long time. Recently, they’ve seen signs that there’s a growing perception that this is a sector with limited appeal; something...

Creating the digital health workforce of the future

How are trusts and health tech suppliers going to find the people they need to develop deploy and optimise critical clinical information systems in the future? Highland Marketing’s advisory board invited Paul Rice from Bradford...

Taking the pulse of the NHS at Confed Expo

The NHS’ big conference of the year took place in Liverpool last week. Lyn Whitfield reports on what the keynote sessions had to say about recovery and reform, and what the expo’s digital zones had...
Highland Marketing PR Wire

Northern Ireland launches digital health diagnostics programme

Highland Marketing Sectra release - 14 November 2022
 NIPACS+ will support the creation of regional networks of care and will help the region to transform diagnostic services, as healthcare professionals benefit from a single point of access to medical images.  
Coverage: Pathology in PracticeThe Journal of mHealth

West Midlands to digitally transform cancer diagnosis across 17 trusts following digital pathology go-live with Sectra

Highland Marketing Sectra release - 7 November 2022
 NHS patients throughout the West Midlands are to benefit from a digital pathology programme, designed to help reduce cancer backlogs, transform services, and improve the speed and accuracy of cancer diagnosis.
Coverage: ComputerWeeklyNational Health Executive

‘Our plan for patients’ is also a plan for GPs

Highland Marketing X-on release - 24 October 2022
 Paul Bensley, the managing director of X-on, argues that political turmoil should not distract from a policy paper that makes important commitments on the use of cloud telephony, a technology that can support patients while reducing the administrative burdens on primary care.
Coverage: Healthcare NewsdeskHealth Tech World

Orion Health appoints new global chief executive

Highland Marketing Orion Health release - 24 October 2022
 Brad Porter takes over from Ian McCrae after 30 years and visits the UK and Ireland Customer Conference 2022 to underline Orion Health’s commitment to its UK customers
Coverage: Health InvestorHealthcare Newsdesk

As healthcare changes, data integration must change with it

Highland Marketing Parsek release - 30 September 2022
 Arjo Boendermaker, a healthcare consultant working in The Netherlands, argues the spread of healthcare networks across Europe and the UK means new thinking is needed about interoperability.
Coverage: The Journal of mHealthBuilding Better Healthcare
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