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Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international health tech organisations, built over 20 years.
 
Drop us a line to find out how our research, content, PR, marketing and sales acceleration services can support your health tech business, or call us now on +44 (0)208 103 1010.
 
Get our Healthcare Roundup in your inbox every Friday, with an essential summary of the week’s NHS and health tech news, and original analysis, interviews and blog posts from our expert team.
 

Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog Reset your communications for the post-Covid era The coronavirus pandemic is abating in the UK, and the NHS is looking to reset for the post-Covid era. Health tech suppliers should be looking to do the same, says Susan Venables, client services director at Highland Marketing. Highland Marketing Blog Interview: Will Smart The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its NHS installed base and discusses what the future holds for healthcare technology. Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 It’s going to be quite a handover… It’s going to be quite a handover… Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should – mean for health tech. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Take me back to the ocean After missing a year because of the Covid-19 pandemic, the Moore Barlow Silicon Cup Regatta is back. Co-founder and chief executive Mark Venables explains why Highland Marketing is involved and will be taking a boat out this September. Take me back to the ocean Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services

Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Orion Health

Case Studies
Talking PR with Katy Brooks from Orion Health
New Zealand health software company builds brand awareness in the UK
Latest media releases
Release iconOrion Health supports Professional Record Standards Body partnership schemeRelease iconHampshire and the Isle of Wight’s Care and Health Information Exchange completes move to...
Read more

CliniSys

Latest media releases
Release iconCliniSys to provide single laboratory information system for Northern IrelandRelease iconNorthumbria Healthcare picks CliniSys to modernise laboratory processes within a wider digital strategy
Read more

Sectra

Latest media releases
Release iconScans in vans, 5G, AI, COVID… are we set for a quantum leap in...Release iconThe NHS AI iceberg: below the surface
Read more

Alcidion

Case Study
How Alcidion found its market in the UK for a new kind of health tech
Latest media releases
Release iconBurton hospital to avoid discharge delays with patient flow technologyRelease iconAlcidion acquires UK patient flow software company ExtraMed
Read more

CommonTime

Case Studies
CommonTime and the value of research driven PR
NHS & public sector sales acceleration success for mobile applications solutions provider
Latest media releases
Release iconRevealed: NHS trusts not discouraging WhatsApp, Facebook Messenger and other consumer appsRelease iconNHS staff punished as 500,000 rely on WhatsApp, Facebook Messenger and other apps
Read more

Coordinate My Care

Case Studies
Digital plans for end of life and urgent care: How NHS Coordinate My Care reached out to the public
Coordinate My Care and the impact of thought-leadership campaigns
Latest media releases
Release iconNew NHS online care plan gives chronically ill patients and those who are dying...Release iconFirst Patient Multi-disciplinary Digital Care Plan in the World Highly Commended in Prestigious Awards
Read more
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Healthcare Roundup 22 October 2021
The weather finally turned colder, and government attention finally flickered back to pressure on health and care services. The NHS Confederation urged the government to implement its Covid-19 Plan B before the NHS was overwhelmed this winter. Ministers...
Healthcare Roundup 15 October 2021
Two House of Commons committees published the first in-depth report into the government’s handling of the Covid-19 pandemic, and found it was severely lacking, despite the success of the vaccine roll-out. Chief medical officer professor Chris Whitty warned...
Healthcare Roundup 8 October 2021
The Conservative Party conference was on. Health and social care secretary Sajid Javid launched a review of health and social care leadership, led by an ex-army leader. NHS managers and unions were not enthused. The government also launched a...

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“ICYMI @alcidion discuss #digital solutions to support ICSs in an #HTNNow session for @health1tech - “I think the IC… https://t.co/Ah6tz8crza”
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“Clinical consultant & experienced cardiology matron @kathryncain15 @alcidion tells @BurnleyExpress why the company… https://t.co/0SjqVUrQgl”
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“The beauty of a platform and open standards approach when you separate the data layer and app layer is key to movin… https://t.co/ttwwdKexWE”
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“We need a nuanced level of individualised care to improve the patient experience – @malcolmp CMO @alcidion. #HTNNow @health1tech”
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“Reducing the cognitive load and saving clinicians’ time is key to making improvements in the delivery of healthcare… https://t.co/xEuZeu9roA”
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“Innovation is a real opportunity to accelerate new models of care; we need to remove barriers to entry to consolida… https://t.co/CkTgrvfece”
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““Healthcare has become more complex.” We need to think about how to use automation more to create clinical improvem… https://t.co/rkK4prBwZt”
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“'How do we really use that data to enable better patient outcomes?' There needs to be a consensus among players in… https://t.co/cIaD7sbjda”
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“Interoperability is not technically a challenge; the cultural shift is key in enabling different parts of ICSs beco… https://t.co/5dSUc1ijpc”
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Blog, analysis and interviews

A spending review to back health tech innovation?

Chancellor Rishi Sunak will be back at the dispatch box next week to tell public services what they’ll have to spend over the next three years. The NHS already knows its revenue limit; but think-tanks...

One Epic to rule them all?

In the first week of October, digitalhealth.net published an interesting op-ed. Long-standing editor Jon Hoeksma asked if NHS England was thinking of doing a national deal with Epic for a single electronic patient record. “Rumours...

What does good look like and who pays for what

The NHS digital agency, NHSX, has published its digital health baseline and funding documents held up by Covid-19 and a change of health and care secretary. Lyn Whitfield looks through them and sums up the...

Health Chat with Roy Lilley and Sir Simon Stevens

The outgoing chief executive of NHS England spoke to Roy Lilley in his regular interview slot for the Institute of Health and Social Care Management. The wide-ranging discussion covered the Covid-19 pandemic, the NHS Long...

Interview: Will Smart

The former NHS chief information officer is now global director of external relations for Dedalus Group, which last year bought DXC Technology’s healthcare software business. Lyn Whitfield asks him what Dedalus has planned for its...

It’s going to be quite a handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should –...
Highland Marketing PR Wire

Burton hospital to avoid discharge delays with patient flow technology

Highland Marketing Alcidion release - 18 October 2021
 Queen’s Hospital Burton is to deploy the ExtraMed Patient Flow system to help busy clinicians more efficiently manage patient flow, avoid delays in discharge, enhance patient care and free up crucial capacity for more patients.
Coverage: Hospital HubDigital Health News

Adam Purnell appointed as new IHSCM Director of Social Care

Highland Marketing Institute of Healthcare Management release - 6 October 2021
 The Institute of Health & Social Care is delighted to announce that Adam Purnell will join the Institute as their new Director of Social Care with effect from 1st November. 
Coverage: Carehome.co.ukLaingBuisson

CliniSys to provide single laboratory information system for Northern Ireland

Highland Marketing CliniSys release - 30 September 2021
 Leading pathology IT supplier to deploy WinPath Enterprise to five trusts, the blood transfusion service and GLIMS Genomics to the national genetics service in Belfast
Coverage: Scientific Computing WorldInsider Media Limited

Orion Health supports Professional Record Standards Body partnership scheme

Highland Marketing Orion Health release - 21 September 2021
 Leading shared care record and population health management provider to become ‘quality partner’ and early adopter for assessment against the core information standard  
Coverage: Health Tech WorldGovernment & Public Sector Journal

Northumbria Healthcare picks CliniSys to modernise laboratory processes within a wider digital strategy

Highland Marketing CliniSys release - 20 September 2021
 Innovative trust will deploy WinPath Enterprise as a hosted solution and use the implementation to create clinical pathways in which diagnostics play a full role in safe and efficient patient management
Coverage: The Journal of mHealthBuilding Better Healthcare

App launched in multiple languages to help patients manage long-term conditions

Highland Marketing Health Fabric release - 17 September 2021
 Health Fabric’s Unity app will guide patients through care plans with support from their GP and is available in 15 languages.
Coverage: Digital Health NewsHealth Tech World
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