When things go wrong, good communications can get you back on track. When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating in a crisis. Crisis, what crisis? Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

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#HealthTech news in the Healthcare Roundup digest: @DHCWales launches #NHS Wales App in beta; body worn cameras in… https://t.co/FlYQMnrphw
Read ⁦@BBHAwards⁩ ⁦⁦⁦@AnnMarieCannaby⁩, senior #NHS nurse & member @BTBusiness Health Clinical Advisory Board, arti… https://t.co/Ytl8m4V7oU
Busy week @HighlandMarktng onboarding new clients with #branding #messaging workshops, finalising creation of two c… https://t.co/h9lmZRjnSA
#NHS news in the Healthcare Roundup digest: #Scottish ministers reject 'two-tier' #health service, but take control… https://t.co/W0QaBIZVe3
Lots of news from #NHS #Scotland in this week's Healthcare Roundup digest of the policy and market intel you need t… https://t.co/T1kZ3Xs1xN
The #ClimateEmergency is a #Health emergency. More than 20,000 people died across Europe as a result of this year's… https://t.co/tTJm5g4ls2
We would like to wish all our US clients, prospects and friends a very #HappyThanksgiving2022. https://t.co/vuo4i0HTzx
Recruitment is underway for a new #NHS #CIO, following Simon Bolton's announcement that he will be leaving when… https://t.co/gX2XRGtuTx
As the #costoflivingcrisis is deepened by #austerity2.0, the #NHS is piloting a scheme to pay the energy bills of p… https://t.co/YzpVNSqLzZ
Find out more about the work @SectraNews are doing in #NorthernIreland with their new software system #NIPACS+… https://t.co/ljWTc6aGxM
Thank you @healthtechworld for publishing @AnnMarieCannaby's thoughts on why co-creation is key in ensuring that… https://t.co/OaJqt2vQsl
#HealthTech news: @DHSCgovuk expand #GP access to #cancer testing; @nottmhospitals and @SFHFT take #maternity notes… https://t.co/nZpbhDeoVL

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Blog, analysis and interviews

Highland Marketing advisory board: “The NHS digital funding hokey cokey”

At its autumn meeting, our panel of NHS IT and industry experts discussed health and care funding against a backdrop of huge political uncertainty. In these circumstances, money for IT programmes is often put into...

Crisis, what crisis? When things go wrong, good communications can get you back on track

When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating...

HETT 2022: There may be trouble, ahead

This year’s Healthcare Efficiency Through Technology took place against a backdrop of economic turmoil and NHS reorganisation that could impact health and care’s ability to adopt many of the exciting new ideas on show. Highland...

Is health tech boring? Not with the right communications…

Highland Marketing co-founders Mark and Susan Venables have been working with health tech for a long time. Recently, they’ve seen signs that there’s a growing perception that this is a sector with limited appeal; something...

Creating the digital health workforce of the future

How are trusts and health tech suppliers going to find the people they need to develop deploy and optimise critical clinical information systems in the future? Highland Marketing’s advisory board invited Paul Rice from Bradford...

Taking the pulse of the NHS at Confed Expo

The NHS’ big conference of the year took place in Liverpool last week. Lyn Whitfield reports on what the keynote sessions had to say about recovery and reform, and what the expo’s digital zones had...
Highland Marketing PR Wire

Northern Ireland launches digital health diagnostics programme

Highland Marketing Sectra release - 14 November 2022
NIPACS+ will support the creation of regional networks of care and will help the region to transform diagnostic services, as healthcare professionals benefit from a single point of access to medical images.  

West Midlands to digitally transform cancer diagnosis across 17 trusts following digital pathology go-live with Sectra

Highland Marketing Sectra release - 7 November 2022
NHS patients throughout the West Midlands are to benefit from a digital pathology programme, designed to help reduce cancer backlogs, transform services, and improve the speed and accuracy of cancer diagnosis.

‘Our plan for patients’ is also a plan for GPs

Highland Marketing X-on release - 24 October 2022
Paul Bensley, the managing director of X-on, argues that political turmoil should not distract from a policy paper that makes important commitments on the use of cloud telephony, a technology that can support patients while reducing the administrative burdens on primary care.

Orion Health appoints new global chief executive

Highland Marketing Orion Health release - 24 October 2022
Brad Porter takes over from Ian McCrae after 30 years and visits the UK and Ireland Customer Conference 2022 to underline Orion Health’s commitment to its UK customers

As healthcare changes, data integration must change with it

Highland Marketing Parsek release - 30 September 2022
Arjo Boendermaker, a healthcare consultant working in The Netherlands, argues the spread of healthcare networks across Europe and the UK means new thinking is needed about interoperability.