Building brands

Highland Marketing is experienced in creating messages, corporate identity, and brand campaigns that position you as the ideal partner.

Messaging and positioning

From one-off product launches to full-scale market entry, our insight helps define the optimal positioning for your brand.

Corporate identity

Reflecting your messaging and positioning, we create a visual identity that helps you stand out in a busy marketplace.

Advertising and promotion

From creative concepts to performance evaluation, we build effective online and offline advertising campaigns.

Events and exhibitions

We offer stand design and build, and management services for events and conferences of all sizes.

Social and digital marketing

We understand how to help you stand out from the crowd with effective web sites, and social / digital campaigns.

We wondered if we could benefit from external marketing advice and it eventually became apparent that while we did, we needed an agency with specialised, in-depth understanding of the healthcare sector.
Paul Heeran
Paul Heeren
Marketing Director, X-on
Talking sales acceleration and PR with Fenner Pearson from Meantime
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
How one medical imaging company projected its message to the NHS
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
How Alcidion found its market in the UK for a new kind of health tech
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Engaging trust: Liverpool’s answer to technology uptake
Case study
Engaging trust: Liverpool’s answer to technology uptake
Services provided: branding, content creation, digital design, PR, website support, written word
Evolving health tech marketing: Clinisys and Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Talking PR with Katy Brooks from Orion Health
Case study
Talking PR with Katy Brooks from Orion Health
Services provided: content creation, media management, PR, proactive press office
NHS & public sector sales acceleration success for mobile applications solutions provider
Case study
NHS & public sector sales acceleration success for mobile applications solutions provider
Services provided: sales acceleration
Clinithink: integrated communications raises profile around UK industry event
Case study
Clinithink: integrated communications raises profile around UK industry event
Services provided: business support, event support, PR
New Zealand health software company builds brand awareness in the UK
Case study
New Zealand health software company builds brand awareness in the UK
Services provided: content creation, media management, positioning, proactive press office, written word
How C2-Ai raised national awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Coordinate My Care and the impact of thought-leadership campaigns
Case study
Coordinate My Care and the impact of thought-leadership campaigns
Services provided: content creation, media management, messaging, PR
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Case study
Educating, inspiring and informing: CSC EMEA’s proactive PR approach to achieve market growth
Services provided: analyst relations, pan-EMEA support, PR
Patientrack makes a splash in Scotland
Case study
Patientrack makes a splash in Scotland
Services provided: event support, PR, public affairs
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
The power of emotional storytelling in health tech marketing: building lasting connections
Blog
The power of emotional storytelling in health tech marketing: building lasting connections
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Blog
Thriving in health tech: unleashing the power of the 6 Ps of marketing
10 signs that you need to invest in your visual branding
Blog
10 signs that you need to invest in your visual branding
Drip, drip, drop
Blog
Drip, drip, drop
How marketing and PR can support health tech sales activity
Blog
How marketing and PR can support health tech sales activity
Raising awareness
Blog
Raising awareness
Five key components of a successful brand
Blog
Five key components of a successful brand
Getting traction for an international product in the NHS
Blog
Getting traction for an international product in the NHS
Are you delivering the right messages?
Blog
Are you delivering the right messages?
It’s budget planning time: don’t panic, focus…
Blog
It’s budget planning time: don’t panic, focus…
Establishing your voice: steps to become a health tech thought leader
Blog
Establishing your voice: steps to become a health tech thought leader
Getting started with marketing
Blog
Getting started with marketing
Unlocking impactful psychology of colour in design: exploring colour theory
Blog
Unlocking impactful psychology of colour in design: exploring colour theory
How to create a winning marketing strategy for health tech companies in the UK
Blog
How to create a winning marketing strategy for health tech companies in the UK
LinkedIn content mastery: from strategy to success
Blog
LinkedIn content mastery: from strategy to success
Maximising outcomes with agency and in-house synergy
Blog
Maximising outcomes with agency and in-house synergy
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Blog
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Getting it right – Webinars
Blog
Getting it right – Webinars
Allocating your 2024 healthcare marketing budget: a comprehensive guide
Blog
Allocating your 2024 healthcare marketing budget: a comprehensive guide
Top 5 SEO strategy tips for health tech companies in the UK
Blog
Top 5 SEO strategy tips for health tech companies in the UK
Get it right, but get it done
Blog
Get it right, but get it done
Avoiding PR blah: achieving PR hoorah!
Blog
Avoiding PR blah: achieving PR hoorah!
Content marketing strategies for health tech providers
Blog
Content marketing strategies for health tech providers
Versatile writing models for impactful PR and marketing
Blog
Versatile writing models for impactful PR and marketing
Shhhh! Secret techniques that will enhance your marketing collateral
Blog
Shhhh! Secret techniques that will enhance your marketing collateral
What’s the value of marketing?
Blog
What’s the value of marketing?
The power of video marketing for health tech
Blog
The power of video marketing for health tech
Leveraging user testimonials in health tech marketing
Blog
Leveraging user testimonials in health tech marketing
Healthcare technology marketing: How to go from B2B to B2C
Blog
Healthcare technology marketing: How to go from B2B to B2C
Top strategies your health tech marketing agency should implement
Blog
Top strategies your health tech marketing agency should implement
Elevate your branding: mistakes to avoid
Blog
Elevate your branding: mistakes to avoid