2021 picked up where 2020 had left off, with a surge in Covid-19 cases, a third lockdown for the UK, stark warnings that London’s healthcare system could be overwhelmed, and increasingly frantic efforts to get a full vaccination programme under way.
Health and tech publications focused on publishing their reviews of 2020 and predictions for 2021, with Highland Marketing clients featuring prominently. We have also published our own blog with tips for marketing, PR and content activity in the coming year. Our big message? In uncertain times, it’s still necessary to plan and to be visible to remain in control of your own destiny.
