In this interview Susan Venables, Co-founder and Client Services Director of Highland Marketing explains how the agency has developed an insider’s perspective by building an experienced team to service its clients within the healthcare and technology sectors. She also explores how to ensure clients get the right coverage in the right press, demonstrating this through a current campaign being run for FairWarning, and gives her view on the growing importance of social media.
Innovation in UK MedTech, and policy issues including regulation, integration, sustainability, and collaboration, will take…
The Highland Marketing advisory board met to consider the government’s enthusiasm for AI. To date,…
For more than 140 years, the vaulted arches of historic Manchester Central have represented strength…
Bringing a passion for nursing and safety she looks forward to being part of a…
The health tech sector is booming and as more players enter this competitive space, having…
Healthcare technology companies face unique challenges when it comes to establishing their brand identity and…