Marketing techniques and strategy

The joy of language

Social media guidelines – a necessary evil that might just save your reputation!

Is Twitter a must-have for NHS leaders?

Teetering on the edge of no return – how can events continue to keep our attention?

Five marketing tips for health tech start-ups in 2014

The value of #potential

A new breed of exhibitions?

Don’t write off the press release

Understanding media spin: a health tech perspective

To tweet, or not to tweet? That is the question! …the NHS is asking

Industry awards – good for your organisation or all hype?!

Doctor, Doctor, I’m suffering from ‘writer’s block’

Is social media taking over our lives?

The impact of putting visual communication on the table in 2013

Social media marketing in healthcare: opportunity or obstacle?