Throughout the past 30 years Cornelia has helped a multitude of companies within the technology and healthcare IT sectors to better understand their target markets and reach potential customers more effectively. She is well connected in the healthcare tech ecosystem in Europe and North America and each research project has enlarged this network and her industry knowledge. Renowned for her swiftness to grasp new content and her ability to see projects reliably through all phases, she has established long-lasting relationships with clients and co-workers. Customers turn to her for content that is out of the box. She worked in corporations such as Creative intellect, Ovum (now Omdia), Marketing Improvements and BIS Strategic Decisions, and has been a freelance researcher and journalist, publishing articles on healthcare IT in various trade journals and for the Healthcare Information and Management Systems Society (HIMSS).
Cornelia’s skills include market research and analysis; project management; conducting in-depth C-level interviews; presenting; writing reports, case studies, white papers, opinion pieces and copywriting next to speaking (and occasionally translating) German, English, and a bit of French. She holds a degree in Economics (Diplom Volkswirtin) from Frankurt University.
“Understanding a market and a customer’s unique position in it makes a fine base to create powerful and credible marketing communication”.
