Donald Kennedy

Home » About Highland Marketing

Donald Kennedy
Passionate about pioneering projects that deliver sustainable benefits to the health and care sector and working together with public and private sector organisations collaboratively to tackle complex challenges that create opportunities for invention and improvement. To help support health and care organisations recognise opportunities and realise the benefits of implementing innovative technology to tackle strategic challenges, Donald recently founded SeeWays as a specialist consultancy. SeeWays draws on over 35 years of international experience developing capability and working with organisations in the UK, Australia and New Zealand to envision and deliver successful projects; from advisory assignments to solutions development to multi-million-pound transformational systems implementations. Before founding SeeWays Donald was UK general manager for Alcidion; a company offering leading edge technology solutions and transformational health informatics. Prior to this, he spent six years as managing director of Patientrack; specialising in innovative products to support patient safety, digitisation, communication and workflow, and a world leader in high impact clinical areas such as deteriorating patient, clinical assessments, sepsis, VTE and acute kidney injury. Donald successfully created market entry for healthcare products internationally, resulting in company establishment and sales success. Donald was also a founder and director of MKM Health, a health ICT consultancy, product implementer and integrator, operating in Australia, New Zealand and the UK. Prior to this, he was part of the international leadership team for the health IT businesses of Deloitte Consulting and KPMG. In his earlier career Donald worked for the University of Aberdeen’s Department of Computing Science in a research capacity, and for the University’s computing consultancy company. Donald is author of several academic and other publications and media pieces relating to patient safety, information strategy, healthcare and technology. He was also part of a multi-disciplinary team mentoring health technology start-ups as part of a public sector advisory programme. Donald has a Masters of Arts degree.