Avoiding PR blah: achieving PR hoorah!

Becky Mellor has been a senior account manager at Highland Marketing for six months. That’s put her into contact with a lot of journalists: and given her some valuable insight into what they do –...

Don’t write off the press release

Last week the government’s communications chief Alex Aiken declared, “the press release is dead“. Aiken argues that this method of communicating with journalists and other key stakeholders, which dates back to the start of the...

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