Analysing markets

Highland Marketing understands market drivers, policy issues and key influences and can help you find your place in the market.

Growth consulting

Whether you’re a start-up or an established player looking for new opportunities, we help you build your growth strategy.

Market intelligence

Our experience and contacts lets us decode market behaviour and help you understand what it means for you.

Competitive analysis

We’re skilled in providing an objective comparative evaluation and gap analysis of your value proposition.

Segmentation and selection

Using our sector knowledge, we help you identify and prioritise your potential customer base.


Our skilled account directors work with your team to build an effective and measurable go-to-market plan.

When I started looking for a marketing company with the right expertise I found that Highland Marketing left the others behind. They were the only agency that could demonstrate a real depth and breadth of knowledge of the healthcare sector, plus an extensive network of contacts.
Paul Volkaerts
CEO, Nervecentre
Make the most of six plus one (plus)
Case study
Talking content with Matthew Fouracre from Clinisys
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
Getting traction for an international product in the NHS